Privacy Policy

Personal information you disclose to us
In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information provided by You.
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• mailing addresses
• contact preferences
• email addresses
• phone numbers
• job titles

Sensitive information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected
In short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services.

This information does not reveal your specific identity (like your name or contact  information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: https://www.zerri.co.uk/cookie-policy/.

The information we collect includes:

• Log and usage data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called ‘crash dumps’), and hardware settings).
• Device data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
• Location data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

Information collected from other sources
In short: We may collect limited data from public databases, marketing partners, and other outside sources.

In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviour data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.

In short:We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our services, including:

• To deliver and facilitate delivery of services to the user.We may process your information to provide you with the requested service.

• To respond to user inquiries/offer support to users.We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.

• To send administrative information to you.We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.

• To fulfil and manage your orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.

• To enable user-to-user communications.We may process your information if you choose to use any of our offerings that allow for communication with another user.

• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.

• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see ‘WHAT ARE YOUR PRIVACY RIGHTS?’ below).

• To deliver targeted advertising to you. We may process your information to develop and display personalised content and advertising tailored to your interests, location, and more. For more information see our Cookie Notice: https://www.zerri.co.uk/cookie-policy/.

• To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.

• To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.

• To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.

To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

In short:We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

Zerri GDPR and UK GDPR Policy

Data Protection Principles. Zerri adheres to the principles of the UK GDPR, ensuring that personal data is:

• Processed lawfully, fairly, and in a transparent manner.
• Collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
• Adequate, relevant, and limited to what is necessary in relation to the purposes for which they are processed.
• Accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.
• Kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed.
• Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

Lawful Basis for Processing. Zerri will only process personal data when we have a lawful basis for doing so, as defined by the UK GDPR. This may include:

• Consent: Where an individual has given clear consent for us to process their personal data for a specific purpose.
• Contract: Where processing is necessary for the performance of a contract with the individual or to take steps at their request prior to entering into a contract.
• Legal obligation: Where processing is necessary for compliance with a legal obligation to which Zerri is subject.
• Legitimate interests: Where processing is necessary for the purposes of the legitimate interests pursued by Zerri or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Legitimate Interests Assessment (LIA) for sales and marketing activities. Zerri conducts business-to-business (B2B) sales and marketing activities to promote our services and expand our client base. We use GDPR compliant data enrichment platforms to identify potential clients and gather relevant business contact information. We have conducted a Legitimate Interests Assessment (LIA) to ensure that our processing activities are compliant with the UK GDPR.

Purpose of processing. The purpose of processing personal data in this context is to:

• Identify and contact potential clients who may benefit from our services.
• Provide information about our services that are relevant to their business needs.
• Develop and maintain business relationships.

Legitimate interests pursued. Zerri has a legitimate interest in:

• Growing our business and expanding our client base.
• Offering our services to businesses that may benefit from them.
• Networking and building relationships within the industry.

Necessity of processing. The processing of personal data for these purposes is necessary because:

• Identifying and contacting potential clients is a fundamental aspect of B2B sales and marketing.
• Providing relevant information about our services enables potential clients to make informed decisions.
• Maintaining business relationships is essential for long-term success.
• Send users information about offers and development of our products and services.
• Develop and display personalised and relevant advertising content for our users.
• Analyse how our Services are used so we can improve them to engage and retain users.
• Support our marketing activities.
• Diagnose problems and/or prevent fraudulent activities.
• Understand how our users use our products and services so we can improve user experience.

Balancing test. We have balanced our legitimate interests against the rights and freedoms of the data subjects. We believe that our processing activities do not unduly infringe on these rights because:

• We only process data that is relevant to their professional roles (job titles, business email addresses).
• We provide clear and easy opt-out mechanisms in all our marketing communications.
• Individuals would reasonably expect their business contact details to be used for professional networking and business-related communications.
• The data is obtained from sources in the public domain that are intended for business use.

Data sources. Zerri uses 3rd party data enrichment platforms which comply with UK GDPR to obtain personal data for B2B sales and marketing purposes:

Data minimisation. Zerri is committed to data minimisation. We only collect and process the minimum amount of personal data necessary to achieve our legitimate interests. This typically includes:

• Name
• Job title
• Business email address
• Company name
• Company address
• Industry

Data subject rights. Zerri respects the rights of data subjects under the UK GDPR. Individuals have the right to:

• Access: To request a copy of their personal data.
• Rectification: To request that inaccurate or incomplete data be corrected.
• Erasure: To request that their data be deleted (in certain circumstances).
• Restriction of processing: To request that the processing of their data be restricted (in certain circumstances).
• Object: To object to the processing of their data, including processing for direct marketing purposes.
• Data portability: To receive their data in a structured, commonly used, and machine-readable format.

Opt-out mechanism. Zerri provides a clear and easy opt-out mechanism in all our email marketing communications. Individuals can unsubscribe from our emails or other communications at any time by following the instructions provided in the communication. We also honour opt-out requests received through other channels.

Data security. Zerri has implemented appropriate technical and organisational measures to ensure the security of personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction, or damage. These measures include:

• Encryption: Using encryption to protect sensitive data.
• Access controls: Limiting access to personal data to authorised personnel.
• Regular security assessments: Conducting regular assessments of our security measures.
• Employee training: Providing regular training to our employees on data protection best practices.

Data retention. Zerri will only retain personal data for as long as is necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements.

Data transfers. Where Zerri transfers personal data to countries outside the UK, we will ensure that appropriate safeguards are in place to protect the data, in accordance with the UK GDPR. This may include:

• Transferring data to countries that have been deemed to provide an adequate level of protection by the UK government.
• Using Standard Contractual Clauses approved by the UK government.

Policy review. This policy will be reviewed and updated regularly to ensure that it remains compliant with the GDPR and UK GDPR and reflects our current data processing practices. 

Email communication. To ensure transparency and inform recipients about our data processing practices, Zerri will include the following in our email communications, as appropriate:

• A clear and conspicuous link to our full GDPR Privacy Policy.
• A brief statement in the email footer indicating the source of the recipient’s data: In the legitimate interest of Zerri’s business we may have sourced your contact details from GDPR compliant data enrichment platforms.

Complaints. Individuals have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if they believe that Zerri has not complied with the requirements of the UK GDPR.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
• For investigations and fraud detection and prevention
• For business transactions provided certain conditions are met
• If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
• For identifying injured, ill, or deceased persons and communicating with next of kin
• If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
• If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
• If the collection is solely for journalistic, artistic, or literary purposes
• If the information is publicly available and is specified by the regulations

In short: We may share information in specific situations described in this section and/or with the following categories of third parties.

Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents (‘third parties‘) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share personal information with are as follows:

• Data Analytics Services
• Performance Monitoring Tools
• Retargeting Platforms
• Sales & Marketing Tools
• Website Hosting Service Providers

We also may need to share your personal information in the following situations:

• Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

In short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: https://www.zerri.co.uk/cookie-policy/.

In short:We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

In short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

In short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at info@zerri.co.uk.

In short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?’ below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. You may also opt out of interest-based advertising by advertisers on our Services. For further information, please see our Cookie Notice: https://www.zerri.co.uk/cookie-policy/.

If you have questions or comments about your privacy rights, you may email us at info@zerri.co.uk.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.